Florrie: Successfully Experimenting
Today’s fave: British singer/drummer/model Florrie
So, my adoration for Florrie was pretty much love at first listen. I hadn’t heard of her until last week, after a post on MuuMuse got me to check out one of her songs. After less than a minute of listening, it sounded so good I rushed to iTunes to buy her new EP “Experiments” (which one might say is “priced for discovery” at just $2.99). I’d have been ecstatic if 3 or 4 of its 6 songs were winners, but it turns out all 6 tracks are kinda perfect. My favorite is “Speed of Light,” linked above.
Florrie’s sound is surprisingly hard to describe — you could pretty easily call it “pop” music, as it’s mostly uptempo, catchy, and extremely polished in its production. But I struggle to think of someone she sounds quite like — she avoids heavy-handed cliches, as her songs don’t focus on dancing on the floor in the club with your hands up. And while the temptation for any indie female pop artist is to make a Robyn comparison, that doesn’t quite work here either. Florrie seems to be a true original.
The icing on the cake is she seems to be oozing personal style as well (those pants!), and as a model, she’s naturally a looker too. In addition to having her EP “Experiments” on iTunes, she is also offering several other songs for free on her website, florrie.com. You can also hear more on Florrie’s Soundcloud page.
